Mabel Magazine: Making a Living • Creating a Life

 Creative Director | Editorial Design | Website Design | Co-Founder
Mabel Magazine

Mabel Covers.jpg

THE PROJECT: Mabel Magazine was a bi-annual print publication that I co-founded with photographer Stefanie Renée. We created Mabel to tell real stories about how women are making a living and creating a life.  Our mission: to empower thoughtful conversation and encourage an honest dialogue about the different ways we support ourselves in the world — stories from entrepreneurs, artists and small biz owners about how they’ve gotten where they are. 

Mabel shares the whole story — not just the pretty parts, nor just the happy endings — the lessons that led someone to an unexpected and perfect destination in their business, the failure that turned into a whole new chapter in life, or a difficult moment that taught an entrepreneur the best lesson she didn't know she needed to learn. These are the moments that Mabel documents.


This project brought together all the skills that I’d been honing and practicing for years: design, layout and art direction with an eye to creating a voice, a personality and an identity for an editorial product. Mabel has tested my designer’s eye and my insight, it has helped me to think more deeply about how deep and how far to push a design and it’s taught me more about space and breath in editorial design than I ever knew I needed to learn. A true design and personal challenge, and a project that has allowed me to bring my everything to it.

Mabel Magazine ran from June 2014 to November 2015. All 4 issues are still available.


Mabel No. 4 Layout.jpg

{Mabel's Logo Designed by Danielle Purvey Spiewak}

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