Curvy Yoga Website
client: Anna Guest-Jelley
THE PROJECT: Create a series of watercolor illustrations for the re-design of the Curvy Yoga website. We talked concepts like flow, spaciousness and ease; and moved on to images of paths, rivers flowing, DNA, friendship bracelets, triangles and Venn diagrams, and how they might define the yoga journey plus the journey of getting comfortable with living in your body.
The final outcome: a series of 4 triangles — a point up triangle means breathe or air — that could stand alone or come together to form a larger triangle that encompasses the concepts behind Curvy Yoga — Love your body. Live your life.
“When I redesigned my website, I knew I wanted to use watercolor to convey not only a timeless look and feel but also more complex concepts that are essential to my teaching and business. Liz helped bring all of this to life with a variety of creative and insightful ideas and options. I couldn't be happier with the final result!”
—Anna Guest-Jelley, Founder & CEO of Curvy Yoga